Branding is one of those subjects that is easy to explain but (often) difficult to accomplish. Just like describing how to hit a baseball is easier than actually doing it, branding requires more than sketchy, general knowledge.

Enter the "Brand Loop."
The brand loop is the life cycle of all brands.  Consequently, projects that support said brands should follow it to ensure top results. No strategy is perfect. However, with the proper amount of up-front homework and cooperation from necessary parties, the guess work can be limited. Good, considered, solid branding narrows the negative outcomes of any piece, campaign, or strategy. How? Read on, good people, read on.